Two girls living 1000’s of kilometers apart, sharing a love of interiors, design & lifestyle plus an obsession with magazines, decide enough is enough – they can’t go on ‘collecting’ and storing years worth of inspiration any more. There has to be a better way - ‘inspirations’ shouldn’t carry so much weight’.
After contemplating going out on their own and pooling their talents and areas of expertise, they are spurred on by the phenomenon of the iPad (both desperate to get their hot little hands on one for themselves). After many emails back and forth and a lot of ‘workshopping’ the idea to industry professionals, they decide to launch themselves into the world of online media and offer canny stylistas everywhere a visual feast to inspire them on the run.
x x Sian & Lynda
